EMV (Europay, Mastercard, Visa) is finally hitting its stride in the United States. More than 600 million chip cards have been issued to U.S. consumers so far, and as of March 2017, roughly 39% of merchants were ready to adopt EMV. Small-to-medium businesses have had a slower transition, compared to retailers like Target and Home Depot.…
EMV (Europay, Mastercard, Visa) has been on everyone’s radar for a while now, but recent data breaches and impending deadlines is making EMV a top priority for merchants.
What is EMV?
EMV® is a global standard for secure credit and debit payment cards based on chip card technology, already in use throughout the world. Also referred to as chip and PIN or chip and signature, EMV-capable bank cards feature an embedded microprocessor chip that contains the cardholder data.