HITea’s HLTH Minute: Ryne Natzke on Big Brands in Healthcare and the Role of Consumer Experience

Ryne Natzke, Chief Revenue Officer at TrustCommerce, joins HITea with Grace to discuss how major retail brands play a role in influencing consumer expectations for healthcare by prioritizing convenient experiences and solutions.

Watch the full interview, “HITea’s HLTH Minute: Ryne Natzke on Big Brands in Healthcare and the Role of Consumer Experience.“

Related Content

RevSpring Acquires TrustCommerce

February 20, 2026

RevSpring, a Frazier Healthcare Partners portfolio company, has acquired TrustCommerce®, a portfolio company of Waud Capital Partners and a leading provider of integrated healthcare payment

Power Up with TrustCommerce at HIMSS26

February 12, 2026

Payments, Perks, and What’s Next for Healthcare Payments HIMSS26 is almost here, and TrustCommerce is gearing up for a busy week in Las Vegas, March 9–12, 2026. As a

Closing the Gaps in the Patient Payment Experience

February 11, 2026

Johnathan Welch, Chief Product Officer at TrustCommerce, explores how cross-team alignment can close gaps in the patient payment journey in the article, “Closing the Gaps