The healthcare technology landscape continues to evolve rapidly, as highlighted by the recent ViVE 2025 and HIMSS25 conferences. These events bring together top executives, technology providers, and industry leaders to discuss emerging trends, share innovations, and address critical challenges.
While both ViVE 2025 and HIMSS25 cover similar themes, they attract different but complementary audiences. ViVE tends to focus on digital transformation and innovation, drawing executives and decision-makers shaping long-term strategy. HIMSS, on the other hand, attracts operational leaders tackling day-to-day challenges such as EHR optimization, interoperability, and the patient financial experience.
This diversity in attendees fostered valuable discussions, from high-level strategic planning to in-depth technical problem-solving, allowing for a well-rounded exploration of the future of healthcare technology.
TrustCommerce was on the ground at both events, engaging with customers, partners, and key stakeholders. Here’s what stood out at these premier healthcare technology gatherings.
Key Technology Trends
- Healthcare Payment Innovation
Revenue Cycle Management and the patient financial experience remains a critical focus in healthcare, with new innovations designed to improve both patient experience and operational efficiency.
Pre-Payment Enhancements: A More Personalized Patient Financial Experience
With healthcare costs rising, organizations are implementing technology-driven payment solutions to improve financial transparency and increase patient payment compliance:
- AI-driven propensity-to-pay analysis – Uses predictive analytics to assess a patient’s financial situation and recommend appropriate payment options.
- Personalized patient estimates – More transparent cost breakdowns to provide meaningful context about medical charges.
- Proactive payment plan creation – Custom payment plans based on a patient’s financial capacity, increasing collection rates and reducing financial stress.
Post-Payment Innovations: Streamlining Back-End Processes
On the operational side, back-end payment enhancements are focused on improving efficiency and interoperability:
- Enhanced reconciliation tools – Integrate previously siloed systems, including EHRs, ERP platforms, and banking institutions, to improve financial accuracy.
- AI-assisted data mapping – Reduces manual configuration as systems evolve, allowing for seamless updates and fewer operational disruptions.
These innovations aim to reduce unpredictability in payment, making it easier for organizations to manage costs and improve financial stability.
- Modernizing Card-Present Payment Solutions
Many healthcare organizations are seeking solutions that require minimal overhead for implementation and ongoing maintenance. At TrustCommerce, we showcased our Cloud Payments solution at both HIMSS25 and ViVE, which offers:
- Seamless integration with Epic, Veradigm, and others – Eliminates the need for client-side installation.
- Support for vP2PE, EMV, and NFC transactions – Offering a more secure, retail-like payment experience.
- Flexible deployment – Works in front desk, back office, and self-service kiosks to streamline patient check-in and payment collection.
By modernizing healthcare payment processing, organizations can reduce administrative burdens, enhance security, and improve patient financial interactions.
- AI Adoption: From Hype to Practical Implementation
Artificial intelligence took center stage at both conferences, with a stronger emphasis on practical, results-driven applications than in previous years. Organizations are focusing on its real-world applications, including:
- Reducing clinical burnout – AI-driven ambient speech technology transcribes patient interactions in real-time, reducing the burden of manual documentation.
- Revenue cycle optimization – AI-powered claims management and denial reduction tools help healthcare organizations recover lost revenue more efficiently.
- Personalized patient engagement – AI-driven customization enhances patient communication and satisfaction.
Rather than viewing AI as a catch-all solution, healthcare organizations are targeting specific operational pain points where AI can drive meaningful improvements.
- EHR Transitions & Optimization: Maximizing Investment
As healthcare organizations continue to invest in their EHR platforms, many continue to focus on maximizing value and efficiency. Key priorities include:
- Optimizing Epic implementations – Many organizations are focusing on Epic Community Connect programs to effectively extend functionality to affiliated practices.
- Scaling EHR deployments – Efficient implementation strategies ensure seamless rollouts across multi-site healthcare networks.
- Reducing downtime – Employing phased rollouts and redundancy planning to ensure seamless system updates.
- Improving interoperability – Reducing the need for manual coordination between disparate technical teams.
Organizations are prioritizing sustainable strategies to enhance and maintain EHR functionality over the long term.
Wrap Up
It’s clear from the themes covered at both tradeshows, healthcare organizations are prioritizing.
As the healthcare technology industry continues evolving, TrustCommerce remains committed to delivering innovative payment solutions and supporting healthcare organizations in their digital transformation journey.
Want to learn more? Contact our team to explore how our solutions can support your organization’s goals.
